Digital Prints Design
Print is still a valuable tool to convey messages and adds credibility to a business if done well. It shows quality and a firm brand standard that is respected by the public. — Mona Johns, Creative Director Mona Lisa Graphic Design
Print has greater impact since those who choose to use print tend to do so for more important initiatives. Digital is the throw away whereas print becomes more of a validator or keepsake.
People are people, they want something tangible. So yes, print is still important and meaningful. Print has the same impact, it is the designers’ challenge to keep it interesting.
The digital era came upon us just a little too fast and people want to embrace print before it is completely eliminated. Digital publishing and advertising is great for immediate impact but print has longevity that digital does not.
While I do understand many of the advantages of the digital age and technology, it has not held me hostage nor acquired a stranglehold on my technique or mindset. In fact, I have pushed clients (and myself) increasingly to a print renaissance. There is nothing that can compare to the tactile, visual or visceral experience of actually holding something in your hands. I detest the bent neck, eye strained, and digital dominated path that personal devices have led us down.
Print is not dead and never will be. The consumer is inundated with email and web marketing, print is a medium that allows for greater impact. If an open rate could be tracked for print, it would be far greater (with great design) than an email that some do not even see.
I’m thrilled to see the innovation that is happening in the print world in materials and execution because it has to compete with online media. The revival of letterpress, handlettering, varnishes and other techniques is especially fun and a reaction to the de-personalized feel of online media.
Paper choice communicates the message of your design as much as graphics and copy do. Nothing ruins a great design faster than cheap crappy paper.
In a world of digital bombardment, print is now a way to differentiate.
In 2014, we printed and mailed over 2 million pieces, so print is not dead! 2015 will have about the same amount and the projection for 2016 is an increase in printing and mailing with a market expansion in the works.
Print will always have a place. I still love to look through a design book or a magazine with the tangible piece in my hand rather than on my computer or iPad. Any day!
Print is still very important in graphic communication. Touch and permanence still matter. In an age where everything is so accessible, people feel disconnected from life when there is nothing physical to hold and feel. The digital world provides so much but when reading, touching or using print materials, your other senses click in and help with memory and recognition so much more than when seeing something on an electronic device.
With quality printing becoming a luxury, I find myself noticing quality production far more than in years past. I appreciate the time, effort, and production of designed pieces that are carefully crafted. In a world of total immersion, the finer details of delivery can really separate good design from great design.
The value of print’s unique qualities depends on the application. Sales and marketing materials that I design are sometimes just as effective as digital files. Costs and version control can be managed better on line than with printed collateral.
I still believe in the power of print. It has permanence that digital communications will never have. Therefore, it requires more thought and intention. When it’s done well, it does have more impact because there is so much less of it.
Print is still an important factor in my professional and personal life. Touch, permanence and convenience is still meaningful. Print has more impact today because people are tired of digital everything. There is something tactile about the printed piece.
The traditional strengths, touch and permanence, are more important now than ever before because these qualities are diminishing in the digital no touch no personal contact world.
Print has tremendous value which cannot be duplicated in a digital format. The feel and comfort associated with print is unmatched. But print remains impactful only when it is supported with superior design and relevant content. Otherwise, it becomes part of a landfill.
Brands that are strong have the opportunity to drive everything. Customer experience continues to sustain brands at all levels and print continues to contribute. Throughout shopping cycles, consumers are connected to brands at many touch points including packaging, POP and direct marketing. The critical factor is, and will continue to be, the quality of the communication and its impact on customer relationships.
Print is still an important factor in my professional and personal life. Touch, permanence and convenience is still meaningful. Print has more impact today because people of tired of digital everything.