Invitations printing machine
Start a business making wedding invitations by creating sample binders for customers to peruse.
invitation mariage image by Christophe ThÃ©lisson from Fotolia.com
Creative-minded people know that the possibilities for wedding invitations are seemingly endless – “message in a bottle” scrolls corked with sand in glass bottles, invitations augmented with bejeweled peacock feathers or classically traditional invitations printed in conservative font on thick, handmade paper. But for bridal couples anguishing about how to stand out from the pack when sending out wedding invites, a professional consultant or wedding invitation business is the solution. Customers spent about $1.5 billion on wedding invitations and envelopes in 2006, according to the Bridal Association of America in the online article titled “The Wedding Report.”
Investigate your competition. Identify a niche for your wedding invitation business by researching similar businesses in your area, as recommended by Gaebler.com in the online article titled “How to Start a Wedding Invitation Printing Business.” If there’s plenty of run-of-the-mill stationery stores, open an upscale wedding shop serving champagne and finger sandwiches. If your area is already filled with snooty enterprises, offer something more pragmatic and affordable.
Apply for permits. Wedding invitation business license requirements are fairly simply–you’ll just need a business license, tax identification number and liability insurance, according to A Touch of Business.com in the online article titled “How to Start a Wedding Invitation Business.” If you plan to sell invitations online to out-of-state customers or sell wedding invitations at out-of-state trade shows, make sure you have a license to do so.
Related Reading: How to Start a Wedding Dress Business
Purchase invitation supplies. To start a business making wedding invitations, you will need access to a wide variety of stationery supplies, including letterhead, folding cards and envelopes, according to Internet Based Moms.com in the online article titled “Start a Wedding Invitations Business.” Rather than purchase expensive printers that may be outdated within a few years, contract with a locally respected printer with a reputation for timeliness and professionalism. Don’t forget to purchase standard office equipment, including computers, graphic design software, fax machines for submitting contract bids, office furniture, file cabinet and telephones.
Create sample binders. To start a business making wedding invitations, make professional-quality sample binders for brides and grooms to peruse while brainstorming for the perfect wedding invitation idea. Include samples featuring three-dimensional embellishments, wedding monograms and a variety of colors, as described by Best Wedding Sites.com in the online article titled “2005/2006 Wedding Invitation Facts, Trends & Ideas.” Offer do-it-yourself kits for lovebirds on a budget.
Advertise your business. Let customers know about your wedding invitation startup by advertising in the phone book, distributing business cards to professionals in complementary industries and writing a wedding trends blog on your company website, as recommended by “How to Start a Wedding Invitation Business.”
- Finger sandwiches
- Business license
- Tax identification number
- Reseller's permit
- Invitation supplies
- Printing contracts
- Office equipment
- Advertising materials
- Wedding blog
- Industry magazines
- Upsell to customers by offering additional stationery services aside from wedding invitations. In 2006, couples spent $428 million on non-invitation wedding stationery, according to “The Wedding Report.” Offer packages for engagement announcements, save-the-date cards, personalized guest books, wedding programs and thank-you cards.
- Trends change from year to year, and you risk losing trendy customers by offering up outdated samples. The Knot.com describes hot wedding invitation trends for 2010, including rhinestone buckles, bi-fold invitations and designer envelopes – but these could be stone-cold relics within a year. Stay current by reading industry magazines.